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Transforming Public Procurement Bidding with AI – Our Investment in Hedda

 Public procurement is a huge market, representing over €2 trillion in annual spend in the EU alone. Yet for the companies that want to win these contracts, the process of responding to tenders is still stuck in the past. For most businesses, writing bids is a slow, resource-heavy, and highly manual process. Bid teams spend countless hours decoding dense PDFs, gathering requirements, and pulling together repetitive documents. The cost is immense, not only in monetary means, but in time and opportunity lost. 

 This is the pain point that Hedda is tackling. They have built a platform that uses the latest AI technology to automate and structure the entire bid process. What once took weeks or months of manual work can now be done in days. Hedda helps users quickly understand tender requirements, collaborate seamlessly in a simple workflow, and produce high-quality bids at a fraction of the time and effort. 

 A founding team with technical edge and exceptional velocity

 When we first met founders Zakarias, Max, Fredrik and Fabian in the spring of 2025, what stood out was their technical edge - all being talented KTH students - combined with their exceptional velocity and customer obsession. Early customers we spoke to consistently described the team as deeply technical and relentlessly driven: They ship fast, listen carefully to feedback, and iterate with an impressive speed. 

 And speed matters, because in the AI era speed and momentum are clear moats. AI development itself is moving at lightning speed, and unlike older players in the space, Hedda was built from day one as an AI-native platform with the latest AI infrastructure. Free of legacy tech debt, the product is designed around the most recent architectures, making Hedda’s tech stack flexible and fast to adapt. 

 Zenith is proud to back Hedda from the very start

Hedda is rethinking how their customers can approach public procurement bids, transforming a traditionally slow and inefficient task into something fast, intuitive, and effective. We believe Hedda has the potential to become the default AI-powered platform for bid writing in Europe - and beyond. 

We are thrilled to lead Hedda’s pre-seed round, and support the team on their mission to revolutionize how companies of all sizes approach public procurement bidding. This is just the beginning, and we couldn’t be more excited to be a small part of the journey ahead.